BrewDog, officially the most irritating brewery in the world*, has offended again with their latest attempt to raise cash to the extent that a petition has been set up to demand that they withdraw it and apologise. The petition states:
BrewDog beer company claims to be "beer for punks". They claim to be ethical. Yet in their new crowdsourcing video they mock homeless people, trans women and sex workers. They say, "don't make us do this" whilst performing as offensive caricatures of people, many of whom already suffer discrimination every day. They are mocking the lives and experiences of people who real punks would be defending and helping. Worse, this is a fundraising video - they're using these images in an exploitative manner to make money.
I regard the video as rather vain and quite childish, but I can see why some people might find it offensive, so I've signed. I've done this aware that BrewDog will probably regard this petition as a badge of honour, because they claim to be punks.
Except they're not really: they are no more punks than Richard Branson is a hippy. You'd never seriously put them alongside The Clash, The Sex Pistols or Siouxsie and the Banshees, would you? There's 'iconoclastic' - and there's 'silly'. If you want to sign the petition, it's here.
* Source: Rednev's ReARM.