here), should make any small brewery think twice before agreeing to being bought out. They should also remember Sharp's, taken over by Molson Coors who subsequently moved all the production of bottled Doom Bar hundreds of miles north, while still putting 'Rock, Cornwall' on the labels. As I wrote in December 2015, "Selling out to a big beer corporation must be a temptation for the owners of a highly successful small brewery, but the problem is that you are instantly converted from a company to a brand, and brands are no more than commodities to bought and sold like any other."
I suppose if you've had enough and don't care what happens to your brewery after you've been paid the asking price, then fair enough, although your customers may not be so sanguine, otherwise you have to be very careful and yet could still come unstuck.
Those of us who remember the domination of the beer market in the UK by the Big Six (Whitbread, Scottish and Newcastle, Bass Charrington, Allied Breweries, Courage Imperial and Watneys) will be only too aware of the promises that followed brewery takeovers to keep the beer local, brewed to local tastes, etc, etc. In nearly all cases, these pledges were broken within a few years - months, sometimes - and a sizeable proportion of British beer ended being brewed in huge beer factories. Whitbread, who had the cheek to run an advertising campaign to try to persuade us that Trophy Bitter was brewed differently around the country to suit local tastes, were the worst culprits. The swathe they cut through the British brewing scene was mocked as the 'Whitbread Tour of Destruction', depicted on rock tour-style T-shirts and posters that listed all the breweries they'd taken over and closed.
The situation today isn't an exact parallel: in the Big Six days, takeovers were usually to acquire the target brewery's pub estate, which isn't a consideration now. I suspect that Carlsberg, despite their advertising campaigns, must know that their products lack any credibility: what better way to gain instant cred than buying an established, successful and well-regarded craft brewery?
It's becoming increasingly the case that well-regarded small breweries can provide an instant, off-the-peg solution for any mega-corporations who want to enter markets that their existing products could never reach. I don't see this just as a craft problem; the takeover of Sharp's shows that real ale breweries can go the same way. I'm not sure that ordinary drinkers can do much about it; let's just hope we don't sleepwalk into a repeat of the relentless cycle of takeovers that we saw in the 1960s and 1970s.
Top of the Moor
15 hours ago